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Joseph C. Fisch Photographs

Collection number: ahc.VIS172

Scope and Contents of the Records

The collection contains photographs of Atlanta, Georgia, including federal and state buildings, retail stores and businesses, streets, expressways, churches, hospitals, colleges and residences. Included are photographs of the Georgia State Capitol, Atlanta City Hall, Federal Penitentiary, Atlanta Naval Air Station, Carnegie Library, Atlanta Municipal Auditorium, The Journal Building, Terminal and Union Stations, Cathedral of St. Philip, Christ the King Cathedral, Glenn Memorial Church, Emory University, Oglethorpe University, Georgia Institute of Technology, Emory Hospital, Georgia Baptist Hospital (now known as Atlanta Medical Center), Crawford Long Hospital, Jesse Parker Williams Hospital, Peachtree Street, Ponce de Leon Avenue, North Avenue and Peachtree Industrial Boulevard. Peachtree Industrial Boulevard features the John Deere Plow Company and the General Motors Assembly Plant. There are also images of Davison’s Department Store (now known as Macy’s), Rich’s Department Store, Sears and Roebuck, Southern Railway Building, Ford Assembly Plant, Piedmont Hotel, Georgian Hotel, Kimbell House and the Buckhead residences of prominent Atlantans, as Sam Worley, Robert W. Woodruff, George Woodruff, and Ed Inman (home known as the Swan House). The collection also includes an image of a sign apparently used to deter employees from coming to work drunk. The sign reads "If you are drinking, just wave, don’t stop." It is unknown where the sign was planted, but is assumed to be placed there by management of a business enterprise. An image of a person, probably photographer Joseph C. Fisch is also included.


  • 1954, 1963


Restrictions on Access

This collection is open for research.

Conditions Governing Reproduction and Use

Unpublished manuscripts are protected by copyright law. (Title 17, U.S. Code) Permission for use must be cleared through the Kenan Research Center at the Atlanta History Center. Licensing agreement may be required.

Administrative/Biographical History

Joseph Carl Fisch (1907-1966) was born in Birmingham, Alabama to William F. L. Fisch and Lillian Fisher Fisch. After his father’s bakery business, American Bakeries, moved its headquarters to Atlanta, Joseph Fisch arrived with his family in Atlanta, living on Inman Circle. A graduate of Tech High School, he attended Emory and Oglethorpe Universities. In 1926 he married Josephine Clarke. After their father sold his interest in American Bakeries, Joseph and his brother Howard launched Highland Bakery on Highland Avenue in the early 1930s. Joseph Fisch was an avid sportsman who loved to hunt and fish, however, his passion was photography. He died in October, 1966 in Atlanta.


297 color slide(s)



Arrangement of the Papers

This collection is arranged alphabetical, according to titles supplied by staff.

Physical Characteristics and Technical Requirements

This collection is located in cold storage (CS) as indicated in the descriptive inventory. Patrons must allow 24 hours after retrieval of cold storage item(s) before viewing material.

Acquisition Information

Gift of Gift of James F. and Joan Fisch Gallivan, 2007, (2007.027).

Processing Information

Collection processed in 2008.

Joseph C. Fisch Photographs, 1954, 1963ahc.VIS 172
Inventory prepared by Paul Crater
August 2009
Language of description
Script of description
Language of description note

Repository Details

Part of the Kenan Research Center at Atlanta History Center Repository

130 West Paces Ferry Road
Atlanta GA 30305